Cereals - branding
Services
Marketing and brand strategy
Content Creation
Social media
Youtube
Project overview
The Cereals team approached Farm Stock back in 2023 looking to refresh and re-energise the Cereals brand.
Approach
In order to give the Cereals brand a new lease of life it was obvious we had to do something different. Rather than rely heavily on paid media, we took an ‘organic first’ strategy underpinned by video content that spoke directly to our audience and exhibitors. By encorporating humour, stroytelling and a human element to the marketing we have created a highly differentiated brand that stamds out and appeals directly to our farming audience.
Results
We’ve grown our social media following by over 3000%, increased awareness and engagement across all media platforms, built and monestised the Cereals YouTube channel and increased visitor numbers year on year since 2024.
“Sandy's unique perspective and approach to marketing has helped Cereals grow its online followers and engagements across all of our channels and, as a result, has increased visitor numbers”
— Alli McEntyre, Cereals
