lemken - ec weeder

Services:

• Content Creation

• Drone services

Project overview

Lemken UK approach Farm Stock to help shine a spotlight on their EC range of mechanical weeders. They wanted a range of engaging content that would not only grab viewers attention but also educate potential customers as to the benefits of mechnical weeding and how it can help their farm business.

Approach

Key to the success of the project was getting members of the Lemken team on carmea along side an existing customer who gave an honest testimonial of the machine. Not only did this humanise the product and brand but it also built trust with prospective customers demonstrating how this machine can help their farm business.

Results

Using a series of interviews coupled with drone footage of the machine in action, we created an in-depth ‘long form’ video with a series of accompanying portrait clips for social media. This content was shared across social media alongside email campaigns and internal use.