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Top 5 marketing trends for agriculture in 2025 Nov 29, 2024

Marketing trends for 2025 are changing thanks to a once in a generation shift in how people respond to marketing and advertising. So here are my top 5 predictions for agricultural marketing in...

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Be Brave! Oct 11, 2024

I talk a lot about bravery in marketing and every now and again I like to put my money where my mouth is.

 

This is the latest project I created in partnership with Amazone to promote Cereals...

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Get people to hate you! Oct 04, 2024

Every great brand has a great enemy. 

 

It doesn't have to be a specific person or company. It can be a belief, a way of thinking or ingrained attitude in your industry. 

 

...

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The next 12 months in farming..... Sep 20, 2024

The next 12 months in farming are going to be tough and I'm not going to shy away from that.

 

Yield and grain intakes are down roughly 25%, interest rates are up and further cuts to the BPS...

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Better Ideas NOT Bigger Budgets Sep 05, 2024

You will never out spend your competition but you can always out think them.

 

If you take a look at the Farm Stock website you’ll see that I founded the business entirely on this...

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Marketing is NOT Sales Support Aug 13, 2024

What’s the purpose of marketing? 

 

A question with varying answers depending on who you ask or what  internet resource you confide in.

 

However, one thing marketing is...

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Posting Content is NOT Marketing! Aug 09, 2024

This is a biggie so listen up.

 

Posting content on social media is not marketing. 

 

And it pains me to say that I learnt this the hard way. I built this TikTok account to over 50k...

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Be Different Not Better Jul 19, 2024

If I was marketing milk for AHBD or Dairy UK then this is what I would do.

 

Despite being a fantastically nutritious product, milk has become a commodity. Often sold as a lost leader in...

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STOP making marketing difficult! Jul 12, 2024

It is unbelievably easy to make marketing difficult but actually really difficult to make it easy. 

 

So many people the world over make marketing out to be some sort of complex science....

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What are you really selling? Jul 05, 2024

This is a difficult one for so many businesses to get their heads around.

Customers don't buy your product or services. They buy THROUGH your offering to what it can give them

Put another way,...

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Where does great marketing REALLY come from? Jul 05, 2024

Where does great marketing really come from?

And no, its not from your data, strategy, market research or any of that other nonsense everyone rants on about.

It goes much deeper than that.

Great...
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Don't get left behind.... Jul 05, 2024

Farming tends to be 10 years behind other industries and change is glacial at best. But last week, change came from the most unlikely of places - John Deere.

I am of course talking about the CTO...

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