NEWSLETTER

LATEST FROM THE NEWSLETTER

STOP making marketing difficult! Jul 12, 2024

It is unbelievably easy to make marketing difficult but actually really difficult to make it easy. 

 

So many people the world over make marketing out to be some sort of complex science....

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What are you really selling? Jul 05, 2024

This is a difficult one for so many businesses to get their heads around.

Customers don't buy your product or services. They buy THROUGH your offering to what it can give them

Put another way,...

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Where does great marketing REALLY come from? Jul 05, 2024

Where does great marketing really come from?

And no, its not from your data, strategy, market research or any of that other nonsense everyone rants on about.

It goes much deeper than that.

Great...
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Don't get left behind.... Jul 05, 2024

Farming tends to be 10 years behind other industries and change is glacial at best. But last week, change came from the most unlikely of places - John Deere.

I am of course talking about the CTO...

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