ABOUT

BELIEF #1

Better ideas not bigger budgets. You can't outspend your competition but you can out think them.

BELIEF #2

If you're in marketing and you're not taking risks, you're in the wrong game. If you want to play it safe, become an accountant.

BELIEF #3

Great marketing comes from great culture. This will have the single biggest impact on your marketing. Period.

I'M SANDY

I'm a farmers son from South West Scotland now living in Windsor.

I spent my youth growing up on our beef, sheep and dairy farm before cutting my teeth on sales and marketing in the drinks industry in London.

There I learnt the importance of brand and the power of great marketing. Done correctly, it can change everything.

Fast forward 10 years and I found myself back in the agricultural industry applying my rather alternative take on marketing to help brands stand out and get noticed.

WHY FARMSTOCK?

I want to see more farm businesses succeed.

Too many agri-businesses are stuck in the same trap: working hard, producing great products, yet struggling to get noticed. Marketing feels confusing, the results are inconsistent, and most campaigns end up looking and sounding just like everyone else’s.

Here’s the hard truth: safe marketing doesn’t work. If you blend in, you lose — to bigger competitors with deeper pockets, or to brands willing to take risks.

That’s why I founded Farm Stock. To give agricultural businesses the clarity, strategy, and bold ideas they need to finally cut through the noise. To stop wasting time on “more of the same” and start building marketing that attracts the right customers, builds trust, and drives real growth.

If you want results, you can’t afford to play it safe.

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