About

I’m going to speak my mind, so this won’t take very long.

Unless you’ve been living under a stone, British farming is changing. Brexit, the war in Ukraine and the threat of climate change is turning industry convention, and what it means to be a 'farmer', on its head.

We need to adapt to these changes if the industry is to both survive, and thrive.

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Why Farm Stock?

My mission for Farm Stock is to empower the next generation of farmers.

I'll admit that sounds proper wanky but I stand by it. I believe that the best way to create a thriving industry is to give people the tools, knowledge, inspiration and belief to succeed.

So what does that actually look like? Well, it focuses on two aspects - ourselves and our businesses. The way I see it this:

• Business farmers are the future. Entrepreneurial minded farmers who are keen to have a go, take a risk and seek out the opportunities. All this lifestyle farming bullshit is dead and gone. It won’t work now or in the future.
• Mindset shift - We know we have the best produce in the world. What we need now is the confidence and belief in ourselves to take it to the world and succeed

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The no bullshit guide to the future of farming

I'm not a guru. And I'm certainly no expert. This is as much a learning curve for me as it is for anyone else.

But the aim of this website is to provide insights, opinions, resources and guides on what the future holds for this great industry. And how you can make the most of an ever changing landscape.

You might also hear my views on why I hate marketing and my thoughts on how to fix it.

If that sounds like you, then sign up below.